The holes in the Krispy Kreme strategy

No doubt you’ve heard the news about Krispy Kreme going into administration in Australia.

Many people seemed surprised at the news given it was such a successful launch, which was facilitated almost entirely through PR, word of mouth and without traditional paid-for advertising. But when we look a little closer it’s pretty clear why they failed. They broke a few simple retail rules which are worth considering — via redwolf.newsvine.com