Why Isn’t New Zealand Getting the Kindle?

Book geeks in New Zealand yesterday went woohoo that Amazon’s shipping the Kindle ebook reader to the region now, and WTF? when they realised the device will bypass Aotearoa. Why would you do that, Amazon? New Zealanders also read books and it’s a bigger market than Fiji, Samoa, Tonga, Wallis and Futuna for instance, all locations that Amazon’s happy to ship the Kindle to