Norwegian ISP: Dig Your Own Fibre Trench, Save $400

Lyse has become the largest fibre-to-the-home provider in Norway thanks to an innovative business model that asks customers to preregister before any fibre is dug, then offers them a $400 savings if they dig their own trench from the street to the home. So far, 80 percent of Lyse’s customers have broken out the shovels