Sci Fi Channel Aims to Shed Geeky Image With New Name

In some universe, the name Syfy is less geeky than the name Sci Fi. Dave Howe, president of the Sci Fi Channel, is betting it’s this one. To that end, the 16-year-old network — owned by NBC Universal — plans to announce that Syfy is its new name 16 March at its upfront presentation to advertisers in New York