Belkin’s Amazon Rep Paying For Fake Online Reviews

It was recently discovered that Belkin’s lead online sales rep, Michael Bayard, has been secretly paying internet users to review his company’s products favourably on Amazon.com and other websites like Newegg, whether or not they’ve ever used the devices. Bayard instructed the people he was paying to Write as if you own the product and are using it… Mark any other negative reviews as ‘not helpful’ once you post yours. Ironically, he was using Amazon’s own Mechanical Turk service to hire his fraudsters. Did he honestly think he wouldn’t get caught? — via Slashdot

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