Google Forms Partnership with NBC to Expand in TV Advertising

Google will begin selling ads on some cable networks owned by NBC Universal in a new partnership that will expand Google’s efforts to become a force in television advertising. Under the agreement, NBC Universal will make a relatively small amount of advertising time on networks like MSNBC, CNBC, Sci Fi and Oxygen available for sale through Google’s TV Ads program in the coming months, the companies said. The partnership could later be extended to other NBC Universal properties