Skyfacet, a site selling diamonds rings and other jewelery, dropped in Google’s rankings and saw a $500,000 drop in revenue in only three months after the site owner paid an SEO to improve the site. Google Hell is the worst fear of the untold numbers of companies that depend on search results to keep their business visible online. Getting stuck there means most users will never see the site, or at least many of the site’s pages, when they enter certain keywords. And getting out can be next to impossible — because site operators often don’t know what they did to get placed there
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