Kodak Challenges HP’s Printer Sales Model

Kodak has decided to attempt to buck the trend set by HP by offering low cost printers and reasonably priced ink cartridges. Three of their new printers start at US$149, with ink cartridges costing US$9.99 for a black cartridge and US$14.99 for a five color cartridge. To counter, HP has announced a release of lower-priced cartridges, though with less ink and they are still more expensive than Kodak’s. It will be a matter of time to see whether Kodak can upset the practice of ink cartridge extortion