Starbucks Seeks More Socially Responsible Coffee

Starbucks has launched an aggressive plan to ensure coffee sold in its stores comes from environmentally friendly farms paying workers a fair wage. By 2007, Starbucks expects that 60% of its coffee will come from farmers following strict rules on everything from forestation to pesticides to labor practices. About 10% of Starbucks’ coffee is bought from suppliers following such rules now

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