Sensis To Launch Search Engine

Telstra unit Sensis is to launch a new search engine as part of a move to make the White and Yellow Pages more attractive to advertisers. The search engine will look not only for web sites, but will also rely upon listings in Sensis’ White and Yellow Pages and its online site Whereis and CitySearch. Analysts say it’s a move to prevent advertisers switching from Sensis to rivals such as Google or Yahoo, where advertisers pay for higher listings in searches