McDonald’s Moves Into DVDs

McDonald’s is moving into DVD rentals. It will begin testing DVD rental kiosks at all 105 Denver stores. Smaller tests around Washington and Las Vegas had a huge response. DVDs will be rented at Redbox kiosks, situated inside and outside restaurants. Rental fee: $1 a day — and they can be returned to any McDonald’s. If the summer long Denver test is a hit, McDonald’s hopes to become the first fast-food chain to rent top DVDs nationally

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