Wal-Mart and Procter & Gamble conducted a secret RFID trial involving Oklahoma consumers earlier this year. Customers who purchased P&G’s Lipfinity brand lipstick at the Broken Arrow Wal-Mart store between late March and mid-July unknowingly left the store with live RFID tracking devices embedded in the packaging. Wal-Mart had previously denied any consumer-level RFID testing in the United States
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