Bloke in knickers and bra hoax fools The Sun

A 22-year-old British woman, calling herself The Pimptress, published photographs of her boyfriend wearing skimpy panties and a bra on the Internet to avenge his cheating ways. The page was picked up by major news sources, which was quite a nice deal for UBoot, the company hosting the site — especially considering the whole thing was a hoax to generate interest in its service