Mido embraces the US market in a big way, doubling down on its identity as a brand with design codes influenced by contemporary architecture, with the launch of the new Inspired by Architecture Limited Edition — a timepiece that channels the look of one of America’s most iconic buildings, the Solomon R Guggenheim Museum in New York City.
The watch, which is limited to 500 pieces, is true to Wright’s aesthetic vision, with a satin-finished and polished stainless steel case whose profile evokes the curved levels of the museum’s exterior. This pattern is repeated on the crown and its black rubber insert. Under a domed sapphire crystal, the grained, eggshell-colored dial takes its cues from the glass dome, known as the oculus, that covers the building.
Inspired by Architecture is subtly engraved on the dial’s flange in a sans-serif font. The hours are marked by long, satin-finished and polished indices, swept over by diamond-cut hands treated with Super-LumiNova that glows green in the dark. It retails for $1,590 — via WatchTime