Merci’s first watch design, the LMM-01 (LMM stands for La Montre Merci) is the company’s take on what you might call essentialist watch making: a simple, very affordable watch that nonetheless has a number of carefully curated design decisions. This is very much an industrial age approach to luxury; design, so the thought goes, needn’t be expensive and production line manufacturing techniques can, and should, make good design democratic and widely available.
LMM-01 comes in two versions: a quartz model, which houses a Ronda 513 movement with about a 45 month running time between battery changes, and a hand-wound mechanical version, which uses an ETA 2801-2 calibre. Both watches are water resistant to 50 meters, and they’re assembled in Switzerland. Cases are 37.5mm in diameter. Pricing has been kept extremely affordable; the quartz model is €190, while the mechanical model is €365 and Merci plans to make 500 of each — via Hodinkee