Business

Do charities realise the damage street fund raisers do to their brands?

The other day I watched an overly aggressive Save The Children ambassador almost knock a cup of coffee from a man’s hand on Sydney’s George Street.

A couple of days after that, I felt thoroughly patronised by an Amnesty International representative during an awkward social exchange in Martin Place.

And last Thursday, a Cancer Council worker rudely interrupted my phone conversation as I walked up Queen Street in Brisbane.

Not that these mercenaries really work for those organisations of course. They’re just wearing the tabards.

But I can’t help but wonder whether the price of fund-raising for organisations is becoming too high for the brand damage it inflicts.

Clearly, the street fund raising strategy is a crack cocaine that charities would find hard to kick. Indeed, the very Urban Dictionary definition of Chugger (charity mugger) is now nearly a decade old — via redwolf.newsvine.com

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