Arun Sharma, the general manager of a Ducati dealership in Portland, Oregon, understands this truth. That’s why he commissioned a series of images of men and women flaunting their bodies on the Ducati 1199 Panigale sportsbike. The women are beautiful. The men are… well, let’s just say that they have excellent personalities.
Photographer Alicia Mariah Elfving arranged and shot the images. The use of raw sex appeal to sell bikes annoys her, but she appreciates the humor that inspired this series. The male models are all employees who work in Mr Sharma’s shop — via Neatorama