If you live in mainland Europe and ride a motorcycle, you’ve probably bought parts or accessories from a company called Louis. The Hamburg-based company is Europe’s largest moto retailer, and it’s just celebrated its 75th anniversary.
To mark the occasion, Louis commissioned Marcus Walz to build a custom bike—and asked for
a machine that combines tradition and the future. It was also a collaborative project with Louis’ customers: In five stages, votes were taken on Facebook regarding the basic concept, the wheels, handlebar, instruments and the finish — via Bike EXIF