Search dominates how we shop on the Web, Google dominates search, big names dominate Google results, and most people don’t bother looking beyond the first page of search results.
Those are the key, and remarkably unsurprising, results of a paper called What you don’t know can hurt you, researched and published by the Australia Institute, and sponsored by the Microsoft-led Initiative for a Competitive Online Marketplace — via redwolf.newsvine.com
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