Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids

This is a clever awareness campaign by the Mexican organisation Save the Children, which showed the cycle of abuse through powerful, hard-to-stomach photos of children growing into future abusers. The ads were meant to illustrate the statistic that 70 percent of abused children turn into abusing adults.

Spanish organisation the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes similarly powerful use of photography, only they’re taking advantage of the process of lenticular printing to send an offer of help to abused children without alerting their abusers, even if they’re walking together — via redwolf.newsvine.com