Search Engines Delete Adware Company

Yahoo and Google disable links to controversial adware maker WhenU after the company is accused of engaging in unauthorised practices aimed at boosting its search rankings. The practices came to light following an investigation by antispyware crusader Ben Edelman, a Harvard student who found that the company used a technique known as cloaking to dupe search engines into favourably listing decoy Web pages that direct people to other destinations, once they click on the link. Ben has a couple of follow up articles on the situation; Which SEO Did WhenU Use? The Best Inference: Synergy6 and WhenU Copies 26+ Articles from 20+ News Sites

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  1. Ben Edelman

    18 May 2004 at 12.54 pm

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