Dell Moves Call Centre Back to US

Dell is moving its call centre operations for the Latitude and Optiplex computers back to the US from Bangalore, India after an onslaught of complaints from dissatisfied customers who couldn’t cope with the differing accents and scripted responses. Is this the beginning of a trend where companies recognise that the quality offered by relocation to cheaper centres around the world doesn’t result in customer appreciation and better quality?

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